When starting a new business, having a branding package from the beginning saves a lot of headaches down the road. It usually includes a logo, branding style guide, business package, and even a mascot.
Lake Pleasant Brewing Co. was in need of a branding package for their new business. I created a new logo, moodboard, business suite, and a style guide.
These are the labels that LPBC uses in house for distribution of their beer. "Hoppy" is the mascot, that will show his face on special seasonal beers.
